Frequently Asked Questions
Once you have a great website, you would want potential customers to see it. This is where Smartzweb marketing services come in to play. To know about certain basics on online marketing, here is a list of frequently asked questions for you. However, it is no substitute for talking to a professional to discuss your specific needs. We look forward to helping you understand the world of internet marketing.
Internet Marketing include online branding & promotion, for targeted traffic and revenue generation. 82% of people start their online purchase with an online search. Thus, to reach them, you need to have a strong online presence.
When more than 80% of all transactions that begins from an online search, no one can ignore the significance of having a strong online presence these days. Whatever you are offering, you must know that your prospective customers will be going online to learn what you sell. If you aren’t online and cannot be found, your competitors will be taking a lion’s share of these opportunities.
Well, there are many and we consider options like SEO, SEM/PPC, Display Ads, Online Video, Email Marketing, Content Marketing, Social Media Marketing, Keywords, Backlinks and more to drive desired traffic to your website.
In simple words, Search Engine Optimization is the process of using keywords (the ones people use while searching over the internet) within your website with an aim to bring your website to the top listings on search engines.
PPC is also known as Search Engine Marketing Advertisements. The results are the ones that are seen at the very top and to the right of search engines like Google, Yahoo and Bing. Pay-Per-Click is an Internet Marketing technique where you pay a set fee every time someone clicks on your PPC ad.
Just like you, other advertisers use pay per click ads to be in the first position. Consequently, the competition increases for the similar set of keywords thereby making it difficult for a novice to get their ads placed above everyone else’s. Only expert advertisers can make it happen for you.
Well, optimization is an ongoing process because there is always more that can be done when circumstances change and/or new competitors enter the market place. Thus, it’s imperative to regularly evaluate and analyze your website’s SEO. However, once you begin the optimization, it usually takes three or four months to start seeing significant results.
Ideally, its Google Analytics… it’s comprehensive, user-friendly and best of all, it’s free.
Facebook and Twitter has the largest user bases, however, it does not mean that they are the best for every business. The best social networks to focus on are the ones where your customers spend their time and talk about services or products similar to yours. Social media marketing requires constant, ongoing engagement if you want to see results.
How will you design and develop my website? Using templates, an existing theme or customize a theme?
It all depends on how much you want to spend and what could be the best option to meet your needs. Your websites will be developed on custom themes specifically for your business. All of our template websites are built on pre-built themes we’ve developed for use with template websites. If you have a particular theme that you’ve purchased, then we’re happy to work with that as well.
All the sites that we design and develop are built to be responsive and are entirely mobile friendly.
Well, to know if your website is ranking good or not, you can go to Google, Yahoo or Bing and search for the keywords that are relevant to your website. If your website is not visible on the first page of the above search engines, then your site is not getting the placement and exposure it needs. For your help, our team of SEO professionals can bring the organic rankings your website needs to be found online.